It begins with UMS’ state-of-the-art variable data imaging equipment. By tapping into client-provided customer data, UMS customizes individual letters, postcards and self-mailers within a mailing campaign based on the recipient’s geographic location, purchase history or other meaningful demographic data. More targeted messaging and images result in stronger customer relevancy, improved engagement and greater ROI. In fact, highly personalized mail campaigns have often proven to significantly increase response rates.
