PERSONALIZED URLS AND WEB PORTALS

Personalized URLs, or PURLs, are customized and trackable web addresses unique to each individual targeted within a direct mail or email campaign. Recipients, logging onto their personalized web page, experience content, images or even videos that are meaningful to them based on key demographics or previous purchase behavior. PURLs are also a great tool for surveying, gathering customer information or executing a sweepstakes campaign. Best of all, activity and responses are available in real time via an online dashboard for a true understanding of a campaign’s success.