NEWS & RESOURCES
News & Case Studies
Recentering Your Marketing Strategy
This past year has forced many if not all marketers to rethink their marketing strategies. Whether you are a B2B marketer, looking for new ways to connect with a telecommuting audience, or a restaurateur trying to overcome the obstacle of getting people into your restaurant. Businesses that relied on in-person sales calls or conventions are trying to find ways to reconnect. Stores relying on mall traffic are vying for a piece of the online purchasing pie. Sure a case can be made for companies pivoting their entire business model, (restaurants focusing on takeout or delivery) but I will leave that for another day. (more…)
2021 USPS Postal Promotions
Take a look at the United States Postal Service’s Postal Promotions for 2021!
Want to optimize this advantage? Let Universal’s staff help YOU decide which promotions are best for your campaign.
Click here to view the 2021 promotions: 2021 Postal Promotions Calendar
2021 Postage Rate Changes
New postage rates for the year 2021 are official and will be in effect on January 24, 2020. What does this mean for the mail industry and what does it mean for marketers?
Some quick stats:
Overall Mailing Services prices increases are commensurate with the Consumer Price Index.
Overall increase 1.5%; excludes package services
First-Class Stamp Will remain unchanged at $0.55
First-Class Automation Letter rates: Increase 1.6%
First-Class Automation Post Card rates: Increase 3.4%
First-Class Automation Flat rates: First two ounces increase of 13%
Standard Mail Automation Letter rates: Average Increase 1.17%
Non-Profit Automation Letter rates: Average increase 1.4%
Click the PDF to see all the changes. January 2021 Price Change Fact Sheet
Happy Holidays!
Happy Holidays from all of us at Universal!